The Great Marketing Reversal
Agents do the work. Marketers get their craft back.
Issue #49 min read
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Praise from marketing and growth leaders
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Essays
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On podcasts & stages
Longer-form conversations on building an AI-native marketing function — the operating model, the trade-offs, and what actually works at scale.
Topline Podcast
World’s #1 Banking CMO: How AI Is Changing Billion-Dollar Banks Today
Jul 2026
The Revenue Leadership Podcast with Kyle Norton
The Most Efficient Marketing Org In The World? (35 People, $350M)
Jul 2026
Full-Funnel Podcast
How to build a global, AI-native ABM function
Mar 2026 · 1:04:32
About
Operator first, writer second
I’ve been building since 2000, and I’m a serial learner at heart. Today I’m the CMO of a $300M+ B2B FinTech, where I lead a 35-person marketing organization through its transition to an AI-native operating model. Every two weeks I share the frameworks, decisions, and mistakes from doing this work at scale.